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Eros Now, its digital arm that is currently housed under the US parent, also has rights to over 10,000 films, out of which around 5,000 films are owned in perpetuity, across Hindi and regional languages from Eros’s internal library, as well as third party, aggregated content.

It has close to 2.9 million paid subscribers and over 100 million registered subscribers as of June 30, 2017. Eros and Apple Inc's Spokesperson declined to comment on speculation.

Eros PLC manages the overseas distribution of the films and houses Eros Now while Eros India is the main operating entity, primarily responsible for content creation.

If successful, Eros India's library of over 3000 Indian films (Bollywood and regional blockbusters), the largest in the country of which over 50 per cent the company has long term rights, would give any potential suitor unbeatable access to premier entertainment content as the war over music and video streaming intensifies between stand alone service providers, media and entertainment conglomerates, telcos and digital OTT companies.

In a recent investor call, Jyoti Deshpande, Group CEO and MD, Eros International had said that the company has decided to move away from large-scale acquisitions and focus on co-productions, a move which industry experts say fuelled more from the cash crunch situation and recent big-ticket failures.

Last modified 21-Jan-2017 06:14