Biderman responded by stating that the site is "just a platform" and a website or a commercial will not convince anyone to commit adultery.In order to qualify, users must purchase the most expensive package, send more expensive "priority" messages to 18 unique members each month for three months, send 5 Ashley Madison gifts per month, and engage in 60 minutes of paid chat per month.
Any follow-up messages between the two members are free after the communication has been initiated.
Ashley Madison also has a real-time chat feature where credits buy a certain time allotment.
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In the same month, the company changed its signature tagline from "Life is Short.