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After three years of research in collaboration with Galen Buckwalter, Warren developed a model of compatibility that is now the basis of the company's matching system.

A recurring complaint by eharmony customers for years is the misuse of the website to incur auto-renewals from members.

Using Laurence Iannaccone's original idea that success of fundamentalist churches is explained by the high demands imposed on their members, Kanazawa hypothesizes that a similar self-selection mechanism is at work with e Harmony: "they select their members very carefully, and only admit those who are very committed (or desperate; if anyone who chooses to join e Harmony is truly desperate to get married, then it can potentially and partially explain why it produces such a high proportion of all marriages in the US)." Another factor suggested by Dan Ariely is the limited choice of partners offered, which may make the decision easier for some.

Hardly a week goes by without another new think piece about online dating either revolutionizing society or completely ruining our ability to have real relationships.

Michelle Garcia, writing in the LGBT-interest magazine, The Advocate, also said that, like e Harmony, Compatible Partners attracts high-quality customers.

Last modified 30-Oct-2017 06:12