Visit any of the big companies’ websites and you are literally bombarded by different approaches, language, tools and widgets. Yet the people who actually use insight don't think so. We went away and spent months trying to come up with one of our own products and toolkits (Da Vinci’s Submarine & Picassos Greenhouse... We are not here to sell product or insight or data (well maybe some of us are). So what is this thing of meaning, this thing of purpose? Ultimately we are here to provide a deep understanding of humans so that brands can best shape their relationships with humans moving forward. We and by we I mean the research and insight industry, our products, our tools, our widgets, our models are not the story. And Stumble Upon is a nice little way to get some inspirational learning into things you might never otherwise encounter. To us it’s about making that journey a quality one. "It is good to have an end to journey toward; but it is the journey that matters, in the end."E.
Here is an early email with the origin of the idea.
We’ll let you decide if you think it’s authentic or a nice story – either way they did radical and we take our hats off to them for that! View the story This is a picture of Picasso's Bull. Before getting to the final version (bottom right), he fully constructed a highly detailed bull.
Time and again we heard that insight and research was not doing enough. Let’s go beyond need states and occasions and type 1 and type 2 thinking and all this pseudo science guff. How do they affect the way you think, feel, what you do and the relationship you have with others, the world around you and with brands. It also demonstrates the Renaissance’s dynamic mash up of Art and Science, which strongly applies to what we do.
It was not being innovative, it was not producing things that were useful, it was not flexible and that people didn't know what to do with it. We love the Vitruvian Man so much we might have put him into our logo and we’re proud to do so as Da Vinci accomplished so much.
Ultimately providing guidance on how brands can align their values with their audiences' to create more powerful connections. As an industry some companies are recognising the power of emotion and the way it affects behaviour (a little too late some might argue) and these companies also seem to be doing so at the cost of ignoring everything else human but that's another story for another time. So Ok Big P, we think, we feel, we act that's us right... We take an approach that looks at all 3 and we are there. To put deep human understanding at the heart of everything we do, because this is how we can provide our clients with the most meaningful and purposeful insights possible.