It is 100s of questions long and asks many probing questions about religion and moral views.
Some find this a barrier to join, fans say it weeds out the casual chancer from those truly looking for love – and means you don’t have to wait to broach tricky topics.
Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.
Some may think it lacks the spontaneity of other dating sites – and you certainly can’t use it to get a quick date for the weekend.
The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.
Pros: Uses compatibility testing to match you with someone who shares the same worldview as you.
Pitches itself as the site to go to for ‘serious, lasting relationships’ and marriage – which may well be refreshing to some in the current dating climate.
And, by the way, the tick-box that chooses whether you’re shown people with children or not can have an even more dramatic result, with 90% of the people I asked (a straw poll of 10 in the office) saying they’d chosen not to be shown people with children.