Once there, frolic organizers placed the young women in an “Inter-City Beauty” contest in which the judging was largely based on their general appeal in appearance, personality, conversations with the judges, and interactions with the crowds.
As America moved headlong from the Victorian to the modern age, a new image for women developed, symbolizing the changing times.
According to leading magazines and periodicals of the time, the modern woman was vigorous. This was an unprecedented break from the rigorously controlled physicality prescribed for the ideal 19th century woman, with its emphasis on delicacy and fragility.
Jumping on the extra media attention the newspaper contests elicited, frolic organizers decided to include yet another event just for them: the “Inter-City Beauty” contest to be held September 7th.
It was judged on 50 percent audience applause and 50 percent judges’ decision after a day of mingling with the contestants, and a final appearance on stage.
By 1921, East Coast newspapers were looking for ways to increase their circulation.