The third core assumption to validate deals with the customer channels. You’ve made assumptions of their pain points but the real question is whether these pain points are real.
For example, if you observe customers using your product, you can focus on the non-verbal cues during the experiment.
However, customers might also react and speak about the product differently when you are directly asking the questions.
Furthermore, by talking to your customers, you’ve learned more about their views on pricing.
You should further use surveys and competition pricing to identify what kind of revenue model best works for your business.
The model is useful for drawing up the hypothesis about how you can deliver, create and capture value.